Optimising Your End User Computing Strategy with Personas

Getting the right device, in the right hands, for the right reasons, is more important than ever in today’s modern workplace.

To attract and retain talent, ensure employee wellbeing, and maintain optimal productivity and collaboration across all departments, organisations need to empower individuals with tools and technology specifically matched to their needs.

Improve Worker Experiences and Balance IT Costs

When a company prioritises and personalises the end user experience in their IT strategy, they’re able to optimise IT costs to align with actual usage and at the same time empower employees to work smarter, having personalized content, devices, apps, and data for anywhere, anytime access.

Here’s one way to achieve this.

Taking a Persona-Based Approach to End User Computing

Adopting a persona-based approach to your end user computing strategy is a great way to start bridging the gap between what IT your organisation currently offers versus what IT individuals need.

Using end user personas, employees can be grouped together based on their roles and workstyle attributes. These personas can then be used to optimise your end user computing strategy and improve employee experiences.

End user personas should take into consideration five key attributes that help to define a users’ requirements.

  1. Role
  2. Responsibilities
  3. Location
  4. Work Style
  5. Security Role

Analysing these key attributes will enable the mapping of end users to custom defined personas with key technology and application requirements.

End User Personas: How do we do it?

At Stott Hoare, when we use a persona-based approach to end user computing, we start with 7 predefined personas that cover most worker types.

  1. Team Worker
  2. Desk Worker
  3. On-the-go Worker
  4. Remote Worker
  5. Creative Worker
  6. Technical Worker
  7. Field Worker

By asking a series of simple questions about a specific end user type, we can then match that end user to a persona and quickly identify their technology requirements. From there we look at the different hardware and software options available to provide each end user type with an optimal workspace configuration.

We’ve refined this process into a Role-Based Tech Selection Tool for you to download and use. Just answer 6 questions about a specific user in your organisation and the tool will calculate their matching persona for you.

Fill in the form below to download a copy of the tool.


IT Experience Centre

Once you have discovered the different end-user personas in your organisation and you’re ready to start comparing devices and accessories, we invite you to book a complimentary end user device strategy workshop at the Stott Hoare IT Experience Centre.  We find that our customers are most empowered to make decisions when they get hands-on with and compare the different hardware and software options that are available.

Our end user device strategy workshop is designed to help your end users, and your business, achieve more. We work with you to understand your existing technology strategy, challenges, and goals, and then help you to strategically leverage modern communication and collaboration technologies and solutions to optimise your end user’s experience.

You’ll be able to ask our consultants any questions you have about the best workspace configuration for your different end users and plan a streamlined and simplified deployment and management strategy for your IT assets.

Click here to learn more and book your workshop.

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