Clearly, nobody can afford to get complacent in today’s business environment. Anyone caught napping will wake to find an Airbnb, an Uber or ING treading on their turf. From fast-emerging start-ups to a well-resourced old-guard with the ability to pull off remarkable reinventions, to say competition is unpredictable is an understatement. Or is it?
There are two key elements apparent in every industry-transforming force. The first is a seemingly impossible ability to predict what customers will want, enough to abandon their existing habits. The second is the ability to innovate around that market desire, using technology to fulfil an imagined scenario. And to do it quickly.
Why Established Players Fail
The transformation needed to secure a place in this brave new business world must be driven by the IT team. Why? They are the ones with deep understanding of the business, strong market awareness and comprehension of the new technologies needed.
They ought to be the heroes of the hour, but the IT team is typically weighed down with the day-to-day. They spend their time wrangling complex infrastructure, and trying to stretch a flat budget to cover the gap between user expectation and data centre reality. They see the potential for using AI to make business gains, and the internet of things (IoT) to offer new services, but traditional data centres are ill-prepared for the challenge.
The Incumbent Advantage
There are, though, some advantages inherent in having an established position. There may not be the freedom of a blank canvas, but history gives conventional organisations a boost. There is a wealth of unique knowledge in every existing business, and that knowledge is power. Incumbents have customer and market data that is unavailable to start-ups, and unleashing its power is key to survival. That is where our team of skilled solutions architects can help to tilt the balance in your favour.
To thrive in the new order, businesses must act like start-ups while exploiting the benefits of history. They must innovate with technology and create a fertile, ideas-driven environment that draws on experience. Business leaders must gather the intelligence of their customer-facing front-line, combine it with historic data, and use technologies such as AI to make better supported decisions. Having history can give a significant head-start, but it can only offer advantage if the right technology foundations are in place.
Evolving to prepare for uncertainty and make use of data-fuelled workloads such as AI and IoT means making sure that the data centre is up to the challenge. There must be flexibility to accommodate changing needs, and agility to grasp opportunities without being left flat-footed.
The emergence of new software defined data centre solutions has gone some way to create start-up style agility, but Dell’s PowerEdge MX, available from September 2018, is something different. It is part of Dell’s kinetic infrastructure – taking composable infrastructure a logical progression beyond anything previously available.
What is Kinetic?
Several vendors have developed composable infrastructure solutions in which the underlying data centre storage, networking and servers are disaggregated, and managed as a pool of resources. Because the environment can be composed on-the-fly according to the needs of applications or projects in any moment, it offers some real speed advantages – but it does have limitations. Memory-centric resources are confined within the server, and for true composability this must be addressed.
Kinetic infrastructure brings the benefits of the modular design but broadens configuration flexibility to the individual storage or memory-centric device. The right resources can be assigned to the right workload in moments, then dynamically changed and reallocated as needed. Kinetic infrastructure releases the potential of your business, so that your capital investment in servers is fully put to work.
What Workloads are Right for Kinetic?
Kinetic infrastructure supports a variety of traditional and transformational workloads, as you’d expect, but as the first modular server designed for the disaggregated data centre infrastructure, or kinetic infrastructure, it also dynamically adjusts to new technologies as they become available.
Dell’s new technology is designed to support multiple generations of technology releases, and is fully composable to support whatever is thrown at it. It signals an industry trend that recognises a new reality for organisations – nobody can depend on being there tomorrow if they cannot quickly reinvent themselves today. IT vendors must enable their established customers to survive the turmoil if they are to outlast their own competitors. They are fully aware that, as in other industries, the bigger they are, the harder they may well fall.
The outcome is a welcome array of developing technologies to help organisations prepare for digital transformation, without having to spend so much time stressing about whether their data centre is ready. While nobody knows exactly which start-up will hit the headlines next, it is predictable that those mastering their own digital transformation are better positioned than those clinging to the fast sinking life-raft of the past. Fail to innovate at your peril, because tomorrow may be too late.
Need some help navigating your own transformation, or just want to know more about the new breed of kinetic infrastructure? Contact our friendly team of infrastructure experts today.